Excerpt from the Introduction to the Book

This book is a practical guide to building a fitness and wellness center that began with an idea, a goal and a dream. From the start my passion was to help doctors of chiropractic bring fitness and wellness to patients. It is my hope that the advice offered will serve as your escort to the “dream practice” you may envision and beyond. Every chapter is full of valuable information with insight and advice from more than twenty-five of the professions' most recognized and highly regarded practice-building experts. All share their secrets to help transform your clinic into a fitness and wellness center that serves to improve patient health and builds a more profitable business.

Excerpt from Chapter 3 (Section 2): Transform Your Practice into a Thriving Fitness and Wellness Center

The wellness revolution is upon us and there is no question that chiropractors are positioned to be leaders of the movement. This role gives chiropractors an awesome opportunity to give health-care consumers what they want—a place where they can go to experience and enjoy all of the most innovative, effective, and popular drug-free healing professions.

You can start by thinking about how to offer more services that are supportive of, consistent with, and congruent with the drug-free, wellness-oriented philosophy of chiropractic. For example, you may want to hire a nutritionist or dietitian, a massage therapist, a fitness professional, a pilates instructor, a homeopathic practitioner, an acupuncturist, or a hypnotherapist.

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